Are You Scared? Really Scared?

The campy show on the Sci-Fi Channel, “Scare Tactics” is pretty inventive and shows that we are still gullible to a good con.  Isn’t that what it is? a con?

Wikipedia gives you- “A confidence trick is an attempt to defraud a person or group by gaining their confidence. A confidence artist is an individual working alone or in concert with others who exploits characteristics of the human psyche such as greed, both dishonesty and honesty, vanity, compassion, credulity, irresponsibility, naivety and the thought of trying to get something of value for nothing or for something far less valuable.

Sometimes I lift my big fat head up from what I am doing to look around.  Lately I’ve noticed an increase in “Simon Says”.  People aimlessly following each other around doing what “Simon Says” with an unnatural attention to something in their hand at all times. Have you noticed?  We rarely talk directly to each other preferring instead to text or tweet our thoughts across the ethernet to our “friends” and “followers”–I gotta say the followers semantic scares the shit out of me.  Most of us are walking around in a daze. We are generally clueless about the collapse of our economy and probably don’t yet realize that the worst is yet to come. It’s slowly starting to sink in that we all have less and there are fewer jobs.  We feel the pinch at the gas tank and the grocery store.   We cannot buy a house or start a small business.  We are spending less and we are scared.  Very scared. We are vulnerable to confidence men, to get rich quick schemes and want to believe that a dollar Lotto ticket could solve all of our problems.  We are getting angry and uncomfortable with the status quo.  We are willing to lash our anger at anyone Simon says. Muslims?  Poppy growers in Afghanistan? Mexican Drug Cartels?  Jews?  Christians? African American?  Hawaiians? American Indians? (Oh wait the Casino industry has put a muzzle on the Indians).

We no longer think for ourselves.  It’s OK for people to tell us what to do and when to do it.  Spell check has motivated an entire generation to find everything on the internet.  ”Google It”.  A No Brainer.  No thinking.

Combine this “aimless mental wandering” with our government’s alarming trend toward privacy invasion we begin to see unpleasant visions.  Ugly visions of fascism and the spirit of Adolf himself.  Literally, under the umbrella of we are in a State of War and the fear of domestic terrorism, the Homeland Security Office has been given unlimited and unprecedented powers over American citizens.

Call it a conspiracy theory.  In my opinion, the government think tanks have predicted a social revolution as the middle class in America is on the brink of extinction.  The “Have Nots” are on the rise.  There is also a tremendous amount of racial tension causing people to gather in “like” groups for protection or attack.  The number of have nots are increasing daily to levels that the 1% are afraid of and will pay anything to quell the noise…firmly.

Something Spiritual is about to happen, a major awakening.  What will you be doing?  What will be in your hand? Will you have a thought? Or not?

 

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Everything You Know Is Wrong

Sometimes I wonder about people and their beliefs.  Some people believe in God, still others believe in a Holy Trinity; Jesus the Son of God, the Virgin Mary and the Holy Ghost.  We are taught about Good and Evil in the universe and that God represents Good. I have a hard time with the notion of God when we wage War in foreign countries or when there are murders, mutilation and torture of other humans and the starvation of babies. Where is God when a loved one slowly dies of Cancer?  Why doesn’t God intervene? Where was God when the Jews were being exterminated by the Nazis?  Was God punishing the chosen ones and the Jews simply accepted this fate?

The Jews do not believe in Jesus nor do they believe in Allah or Joseph Smith. The Greeks and Romans believed in multiple Gods, creatures who were human like; giants among normal men with unusual powers. You can go around the table and speak with the Indians in New Dehli, the Hmong, Chinese, Japanese, Polynesians, American Indians, Africans, the Eskimo, Hispanics, everyone in the world and they all have a different take on God.

Recently, I have been reading about the ancient Sumerians, a civilization older than any other (Mayans, Incans, Babylonians, Egyptians), ironically they occupied what is now IRAQ.  There are some individuals and groups who have researched this ancient civilization and theorize that humans were not a product of evolution at all but were genetically engineered by an advanced race of aliens hundreds of thousands of years ago. Further, it is believed that our race was created to be slaves for the purpose of laboring in the gold mines of South Africa.  A fantastic tale?  A Myth?  Hogwash?

Imagine for a moment if this was the truth.  That God was simply an advanced race of aliens and we were nothing more than engineered DNA developed in the petri dish of planet Earth.  It is rumored that DNA from this alien race was combined with the DNA of existing homonids on Earth (the ancestors of Sasquatch, Yeti and the Abominable Snowman).  It’s interesting that we have not yet found the missing link of Homo Sapien’s evolution, so in a very unscientific way, one could believe that we simply “appeared”, an unexplained oddity in the scientific method.

How fantastic is this?  Well not so much when you consider that we have a history of slavery throughout our human history.  Not so much when you consider how we too value precious metals like gold and would be willing to do anything to own it.  Not so much when you realize that we are in the process of perfecting genetic engineering and have been doing so for years.  Cloning is a reality we just have not moved forward into cloning humans yet (at least publicly), however, there is some talk of cloning humans to harvest healthy organs–but wouldn’t this notion, the ability to create human life from nothing, make us into God?  Think of what we could do.  Create perfect soldiers.  Create workers to do the work we don’t want to do, create “expendable” astronauts to explore the universe, create super athletes to entertain us, create immortality where it is possible for a person to “live” forever.

Maybe everything I know is wrong.

Are you ready to find out the truth?  Will it lead to total social chaos?  Is our social evolution out of the primitive dominance and submission level yet?  Have we ascended to a new consciousness yet?  Cue:  Jack Nicholson….Can we handle the truth?

Sadly, I think not.  Sadly, I do not think we are ready for the truth.  Sadly, the truth will only expose our species for what we really are.

Sad isn’t it?

 

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We Know Where You Are and We Know What You’re Doing.

Has anyone noticed a methodical push by the powers that be to eliminate privacy? That because of a potential terrorist threat, the government can do most anything it wants to do to insure we minimize that threat…oh and it involves your privacy.

There was a commercial on television for Progressive Insurance.  The perky Progressive girl offers up a gadget to a potential customer and says you can save some money by inserting this in your car so we can determine if your driving habits are deserving of our discount.  Huh?  Well, hey we’re already there anyway.  All of us have some form of GPS on our person or in our car to keep track of us-do you trust technology?

Just asking.

There are cameras on highways and intersections and security cameras abound; where you eat, where you shop, where you live-hey there is one on your phone and probably on your computer.  There is a camera on a military satellite that can read “In God We Trust” on a penny in the local Wal-Mart parking lot.  Are you worried yet?

They know what you buy, what you say, what you write and what you eat.  They know everything about you and we don’t seem to care, until something weird happens like losing our identity.  When this happens, believe me, you will look for ways to get off the GRID.  You will resort to using cash, you will close your accounts at the bank and get rid of your grocery store discount card that is scanned every time you shop for food.  You will get off social media sites, you might even get rid of your computer and you will cancel your cable or satellite television service-oh and don’t forget to chuck the TIVO-yep they can see what you watch and record.  You will dismantle your Home Security System, consider a locked P.O. Box and shred your credit cards.  You may trade in your smart phone for a dumb phone and you might consider moving to Kalispell, Montana.

Can you completely get off the GRID?  I haven’t tried yet.  It may be impractical, even unrealistic, however, I cannot help wondering who’s watching, who’s listening and who’s creeping around.

Freaks.

 

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Still Learning

It’s nice to realize that the passion you have for your craft is still intact.  I love radio. There, I said it.

Most of us in radio are crazy.  We’re a bunch of kids running around playing with cool stuff and some of us are still having fun doing it.  We love music, we love people, we love to lead the parade or help when our community is in need.  We will endure pain and suffering to follow our passion and those of us who survive this maniacal ride will do so because we remain positive and fun loving.  Most of us on the programming side have not one ounce of business sense.

After spending 90 days in Sales, I was able to get a crash course in becoming street smart, deflecting and overcoming objections and learning how to prospect for new business.  I had a new found respect for MONEY.  It also gave me a street level view of how clients view the media and what they consider important.  I will always be grateful that Jerry Rogers gave this old radio programmer a shot at Sales with Q 105.3.  No matter how long you have been in the business, there is always something new to learn and as long as we are willing to be open to change we can safely adapt to new technologies and new ways of connecting with people.

Still Learning.

Most of us have discovered and now subscribe to the new reality of becoming a multi-media entity.  Our mission is to provide content that people will find entertaining, informative and compelling.  We accept the fact that users will seek out great content on multiple platforms and have a strong desire to interact.  Our job has evolved from playlist management to event management.  Our goal now must be to create unique and interesting ways that users can interact with our brand and content in person or virtually online. Content that can be consumed via the various touch points of media we now provide for our users.  Think about what successful stations do today.  They create on demand audio and video, they invite participation and provide fun ways to do so, they write, they use graphics and animation, they are constantly seeking feedback from the users to remain relevant.

The very successful business operations have transitioned from old media “radio” to 2.0 Multi-Media/Multiple platforms.

Here’s a suggested Mission Statement:  ”We are a full service multi media content provider.  Our primary core business continues to be a music provider, however, we no longer limit ourselves to the FM Radio band.  Our entertaining, informative and compelling content can also be consumed via mobile smartphone, on a podcast, online with an i-Pad, a laptop or a desktop or on the local cable t.v. community channel. A perfect place to invest your advertising dollars and realize a great return.”

It boggles my mind to think of how far the medium of Radio has evolved in just the past five years.  In a few days I can share some very exciting news.  It will involve passion and fun, how could anyone go wrong with that?

Still Learning.

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Creepy Crawly and Random Thoughts

Doesn’t it creep you out that in middle of the night when you’re sound asleep, a giant brown Recluse Spider could be crawling across your face?  Ahh Savannah where bugs outnumber you and I 500 to one.

The developer of my neighborhood who already went bankrupt once can’t sell a single house beyond the 7 of us who took a risk, he rents them all out and now he’s building two new houses-where’s the logic in that?

Driving with Joy to Flowery Branch, Georgia to meet up with an old friend I grew up with that I haven’t seen in a long while.  He’s coaching a young man in a National Youth Weightlifting Competition—he’s 15 years old but he is 6’4″ 310 pounds.  WOW!

Had me one of those new Magnum Ice Cream Bars, you know, the one advertised on TV with a young woman walking across cars to get to the truck with all the ice cream?  I was disappointed not all that.  Dove Bar is better.

Put my PC back together again put it upstairs and installed a new wi-fi card-I am spoiled with my Mac Mini.

Coming full circle.  Laying down a perimeter of pesticides around the house in a lame attempt to beat back the bugs and vermin.  Now I know why we’re pulling out of Afghanistan.

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Oh No…

He’s Back. Lock your doors, yank your radio out of your dash, throw the clock radio out the window and SHUT THE FRONT DOOR.

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Have a Client Who Says They Always Use PRINT?

You will love this article from Roy Williams

If I told you our experiment was constructed specifically to test radio versus newspaper, I’d be lying. Like most discoveries, we stumbled on this one by accident. 

Here’s how it happened: Lifestyle Centers of America is a nonprofit organization whose mission is to lead you and me to a healthier, happier life through better nutrition, physical activity, and helpful new habits. My team was recruited to give them marketing advice. We accepted the challenge.

Our first assignment was to craft a message that would drive interested persons to a brand new website. We decided to test our messages using a series of quarter-page newspaper ads.

The first thing we did was locate a newspaper that would deliver a quarter-page display ad to 89,000 subscribers for only $900. Total circulation would be much higher, of course, due to newsstand sales and pass-along readership, but we were looking strictly at paid circulation for the Sunday edition. If you’ve ever looked at newspaper rates, you’ll recognize this to be an extremely efficient, low-budget buy.

The second thing we did was craft a message for our client. My secret hope was to see 300 to 400 unique visitors show up within 48 hours at PlantFiberDiet.org, our virgin website. We got 71 visitors. I didn’t blame the newspaper. I blamed my message. “Tweaking” wasn’t going to get me where I needed to go, so I scrapped the whole concept of the ad and created a new message from scratch. Two weeks later, that second message got us 217 unique visitors within 48 hours; a definite improvement, but not enough to make us happy. But I knew my message was stronger than the results were indicating. That’s when I said to one of my media buyers, “Find me a radio station that will let us air 36 sixty-second ads in one day – two spots per hour, 6A to midnight – for 900 dollars. If the program director limits us to only one spot per hour, hang up and call someone else. When you’re driving traffic with a 1-day schedule, there’s no such thing as too much frequency.”

No surprises so far, right?

Now pay attention because this next part is where most people would screw up an otherwise valid media test. To be reliable, the test has to be dollar for dollar, message for message, time for time. If we spent 900 dollars in one day with one newspaper, we needed to spend 900 dollars in one day with one radio station. “Dollar for dollar, time for time.” Too often, advertisers want to take a one-day newspaper budget and spread it out over several days on the radio, or worse, spread it out over several radio stations. To be a fair test, we had to spend all the money in one day on one station. But radio needs repetition, so I refused to buy stations that would have delivered huge reach but with lower frequency. My 36-ad schedule was non-negotiable. Call me nuts if you want. I’ll tell you how it ended in a minute.

Take a look at the newspaper ad. 
Listen to the radio ad by clicking the audio bar at the top of the page.

You’ll notice the messages are identical.

We created the radio ad by asking Joe Hamilton to read the newspaper ad into a microphone. Joe’s not a professional voice talent. He’s just the guy whose photo was in the newspaper ad. We had a better-than-average newspaper layout and below-average radio production. Newspaper was given every advantage. We even waited 2 weeks for the newspaper traffic on our website to die down to zero visitors per day before launching our radio schedule. We didn’t want radio to have the benefit of residual traffic generated by the newspaper campaign.

The result of spending $900 in one day on one radio station? Our first test yielded 4,308 unique visitors within 48 hours. This seemed too good to be true, so I told my media buyers I was worried they’d gotten a radio buy that wasn’t typical. “Find me a deal the average buyer could buy, any day of the week, for the same price we’re paying.”

We then waited another 2 weeks until residual traffic died down to about 150 unique visitors per day, then ran the second radio campaign in a town 1000 miles from the first campaign. As I had expected, our net result from the second test was lower than the first city where we’d gotten far too good a deal. After deducting 150 visitors per day, the first 48 hours yielded only 3,033 unique visitors for $900. This was 30 percent less than our first test, but still 14 times more visitors than our best newspaper results. Newspaper and Radio were given an identical message with an identical budget spread over an identical amount of time.

Radio delivered 14 times the results.

Radio beat newspaper.

We’re continuing the test in additional cities, pitting the local newspaper against a radio station in the same town. Dollar for dollar, message for message, time for time.

I’ll keep you informed.

Maybe.

Roy H. Williams

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Everybody Sells

Having spent 35 years on the product side of Radio Broadcasting, I decided to take the plunge and learn how to sell Radio.  The passion and belief that I have for the medium is very strong which is half the battle in Sales; one needs to believe in what they are selling.  Essentially you become an evangelist, Radio’s biggest believer who when speaking with others about the medium, they become fanatics as well.

I’ve always said to the Programming Staff at any of my Radio Stations that we are ALL in Sales.  Everyday we are selling our listeners on the value and the benefit of our programming with the goal of having every listener within earshot listen longer and more often.

Sales ain’t easy.  It takes belief, a thorough understanding of what you are selling and preserverence.  When a potential client you are pitching says “No” or “Not Interested” it really means not now.  If you take it personally, you won’t want to get up and do it again the next day. 

I find that it is a fun and interesting challenge to overcome objections and show a clear value for the investment of dollars, when you do, the No begins to turn into a Yes, however, that is when the real work begins.

Here are some of my favorite objections”

The Economy is killing mewell there is still business to be had, what is available should go to you.

I tried Radio and it didn’t worktell you what I will give you a free radio schedule that says the first 100 people in the door this Monday will get a Fifty dollar bill, wait we can’t do that…why not?  You said radio doesn’t work

Your Rates are too highin comparison to what?  The competition? Let’s see it takes 65 commercials on our competitor to reach the same audience that twelve commercials reach on my station, all radio stations are not created equal, we simply have more ears listening.

My Budget is already spentI understand, let’s investigate some key vendors who might be able to fund this idea with co-op dollars.

I’ve got to check with my partner/husband or wifeOK let’s speak with them now and get you started.

Now reading the Roy Williams Trilogy and enjoying every word.  Jeffery Gitomer is also motivating and I loved his book the Little Red Book of Selling.

Tomorrow is going to be another great day of showing how Radio can create real results and help grow a business to success.  It isn’t about me winning an objection but rather my client winning at the cash register.  If my client wins, I win.  Keep showing value and you will succeed!

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Disney!

Listen to the Podcast and go to Disney World!

Incredible as it is, there are people who are grown adults who have never been to Disney World or Disneyland. I grew up with Disneyland, many of us worked at Disneyland during the summer months. My High School Science teacher was Jungle Boat Cruise Guide shooting hippos in the water. Disney is a magical place and everyone should have this on their bucket list. “Go to Disney before it’s too late.”

When I found out that my wife had never taken her grown kids to Disney, guess what? We all got in the car and went to Disney!!!

Today’s inaugural podcast is for those who have never been to Disney, it covers the basics, heck I could dedicate an entire year of podcasts to Disney World alone. Enjoy!

Traveling to Bucket List Destinations. Episode 001

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New Media Platforms and Change

As a Radio broadcaster I am still very much pro radio, however, I would be one of those voices in the conference room yelling at the top of my lungs…”What’s the plan?”

Mark Ramsey makes mention of this in his blog, a good read. You still need more proof? Watch this.

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